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Showing posts with label Internet. Show all posts
Showing posts with label Internet. Show all posts

Thursday, October 01, 2009

New Internet TLD for Environmental Causes and Organizations

Six Leading Environmental Companies, Associations, and Organizations Announce Their Support for Dot Eco LLC's Application for the .eco Top Level Domain

SANTA MONICA, Calif., Oct. 1, 2009 - PRNewswire -- A number of leading environmental companies, associations, and organizations today announced their official support for Dot Eco LLC's application for the .eco top level domain. Dot Eco LLC is an organization dedicated to promoting the acceptance and implementation of the .eco top level domain, and is backed by leading ecological and philanthropic groups, environmentally conscious high-profile individuals, and leading scientific voices.

"We are thrilled to join forces with these organizations to help further the Dot Eco initiative and raise awareness about the growing threats to our environment. These partnerships represent an important step towards the implementation of the .eco top level domain," said group co-founder Clark Landry.

Websites ending in .eco will enable individuals to express their support for environmental causes, companies to promote their environmental initiatives and environmental organizations to maintain their websites in a namespace that is more relevant to their core missions. By charter and mission, over 50% of the profits of the .eco initiative will be distributed to support environmental causes.

The .eco top level domain application of Dot Eco LLC is officially endorsed by Al Gore, the Sierra Club, the Alliance for Climate Protection, and Surfrider. The advisory board of Dot Eco LLC includes Davis Guggenheim (director of An Inconvenient Truth), Roger Moore (renowned actor and Goodwill Ambassador for UNICEF), Richard Muller (Author of Physics for Future Presidents and contributor to the Intergovernmental Panel on Climate Change) and Jim Dufour of the Scripps Institution of Oceanography.

The following organizations announced their support of the ".eco" top level domain as proposed by Dot Eco LLC:

Green Aviation International is comprised of aviation professionals, visionary leaders and partners in the aviation industry, environmental experts, carbon experts, government agencies, and NGOs working to produce a number of practical, low-cost solutions to help airlines reduce their impact upon the environment. Green Aviation International plans to set up green and sustainable aviation subsidiaries as well as develop new aviation products and services for travel businesses and the flying public.

Green Works Environmental Services addresses the growing needs of the business community by providing a range of environmental services and solutions. These services allow California businesses to become environmentally-aligned and compliant with federal, state, county, and city requirements.

Carbon Smart provides their clients with regular insights into carbon-saving tactics, green technology and expert views from their academic panel of carbon specialists. Carbon Smart provides practical, intelligent solutions to help businesses reduce costs, win business, manage risk and engage stakeholders in the low carbon economy.

The Renewable Energy Co-operative team (R-ECO) offers renewable energy implementation and renewable energy education. They provide solar photo-voltaic (PV) and solar thermal installations, ground source heat pumps, biomass boilers and micro-wind technologies. R-ECO has provided educational talks on topics such as off-grid renewable energy, climate change, environmental management systems and environmental impact assessment.

Lighter Footstep has been a leader in practical green living. This popular green lifestyle website has appeared on NPR's All Things Considered, has been voted one of Read/Write Web's Top 35 Environmental Websites, and has been cited by Wikipedia, Lifehacker, Treehugger, and dozens of the Web's most popular destinations.

GreenovationTV is the world's first internet TV channel for healthy, energy & water saving, green home improvements with a mission to help green the 130 million inefficient and sometimes unhealthy homes in the U.S., through practical advice and real solutions. Greenovation.TV delivers free 24/7 on-demand access to fast-paced and entertaining how-to videos that show all the ways to green a home and reduce energy consumption.

Dot Eco LLC also recently announced that renowned activist, Mark Massara, joined the initiative as its Chief Policy Officer to oversee policy development and legal concerns for the new top-level domain. This came shortly after Jim Dufour, Associate Director at Scripps Institution of Oceanography's Instrument Development Group, joined the initiative as the group's Chief Environmental Officer.

About Dot Eco LLC

Dot Eco LLC was founded by Fred Krueger, Clark Landry, and Minor Childers to secure, operate and promote the .eco top level domain in order to promote environmental initiatives and awareness. Dot Eco LLC will be applying for the .eco top level domain through the ICANN gTLD application process in early 2010. For more information visit


Sunday, May 31, 2009

Facebook, Internet, and Public Diplomacy

Source: Council on Foreign Relations | Lee Hudson Teslik, Associate Editor,

Interviewed by the Council on Foreign Relations, Facebook’s vice president of global communications Elliott Schrage outlines a strategy for governments seeking to incorporate online social networking into their public diplomacy efforts.

Here is an extract from the interview:

If we’re looking at public diplomacy efforts, how should governments structure the way they are thinking about Facebook and other sites like it?

It’s much too narrow to view this through the prism of advertising. This is really about communications and outreach. So the question is, how do you build an audience? How do you establish a community of interests? That’s as true for the maker of laundry detergent as it is for someone who has a stimulus package for economic growth.

The question is: How do you create a community, and how do you build and nurture a community? To some extent, Facebook and the tools associated with it are incredibly valuable, perhaps even more valuable for people who have clear messages or clear issues that they want to address. Sure, advertising is one mechanism, but really what it’s about is communicating a message, finding a community, and building that community, engaging that community. So, do I see Facebook as being an incredibly valuable tool for public diplomacy? Absolutely.

Some of the most interesting uses of Facebook have been for the purpose of social action, which is essentially political action, whether it’s an extraordinary rallying of support by the Colombian community around the world to protest the terrorist activities of FARC–the Colombian militants–or whether it’s students protesting bank fees and bank charges in Great Britain, or whether it’s the Obama presidential campaign generating almost six million supporters on Facebook as a means of communicating his policies, his positions, and his campaign activities.

The State Department is now Twittering. From an outreach perspective, it seems like there’s a problem, or at least a limitation, for governments wanting to use these sorts of social networking technologies, because the people signing up for their feeds or their fan pages are going to be the people who want to be hearing that government’s message anyway.

The question is, what are the public diplomacy messages? If the messages are “we care about the rights of women,” and there are actions being taken either in a particular country or around the world, there are people who care about that who will want to learn that information. And if that information feeds into their stream, or their “news feed,” that information will be shared with their friends. And some of their friends will find that information interesting and they’ll want to sign up. The viral nature of communication through Facebook is, if anything, enhanced by thoughtful public diplomacy–if it’s thoughtful and if it really connects with an audience.

The challenge is, how do we move the dialogue away from a government-to-government dialogue, and more toward engaging citizens on the ground. I don’t think the United States has a particularly strong track record of doing that successfully. But I would say, based on my conversations with people in the new administration, they have a sensitivity to these issues and to [social media] as a priority like no other administration has had certainly since the dawn of the Internet era. So you’re going to see much more innovation, much more creativity. We have not yet designed the Internet equivalent, or the social networking equivalent, of Voice of America [the official radio and television broadcasting service of the U.S. government]. Voice of America was, for its time, an incredibly powerful tool. Incredibly powerful. But we have not yet come up with the tools and techniques for the social networking era that engage people in a way that the Voice of America really couldn’t, because it was constrained by being a one-way media.