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Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Friday, October 2, 2015

Goodwill Ambassadors call for Social Media Integrity

Professionalize your Social Media Profile for Transparency

New days, innovations, and ideals are ahead for us all as the world embraces and comes to grip with the new United Nations' Global Goals (SDG)s that promise to change humanity and the world-view. Consider the fact that we are going to end poverty, alleviate hunger, and change the world to create the equality we all want around the world. Now is the time to adapt!

The conversion will be in many ways abrupt, well-controlled, orderly, stubborn, and exhausting, but will involve a high-degree of transparency. This change must involve transparency because if trust and integrity become an issue there will be a disaster. Facebook, Google, LinkedIn, YouTube, and many other Internet based enterprises are already directly involved with the globalization of local micro-economies and their integration with the macro or global economic system; they would probably be indirectly involved anyway whether or not they support the United Nations SDGs or not.

Using the Social Media to Create Trust and Transparency

The social media will play a big role in updating our world to comply with the 17 Sustainable Development Goals, SDGs, or Global Goals that were signed last week by world leaders at the Sustainable Development Summit in New York. Now nations fear losing their sovereignty while people gain more control their personal human rights and over the destiny of the planet within the guidelines to meet the goals. This will all be done using the Internet (super-connected world) to govern the rule of law and monitor progressive development within the nations. Its our understanding international transparency teams are also being used to eliminate corruption in governments.

Social media and online personal profiles will play a gigantic role in the implementation of these Global Goals. The protagonists of the great development will be expected to be transparent in the delivery of their work as social entrepreneurs and members of international organizations otherwise the public, donors, and other organizations will not be able to trust to receive their funds and execute projects.

Focus on your Presentation

Create a well-elaborated social media profile that people can find using Google and Bing search engines. You can create profiles on Google+, Facebook, LinkedIn, XING, VK, and other social media platforms that are compliant with the new emerging Internet Governance under RDFa and Schema.org/

A good social media profile allows people to reach you by email or through your profile directly, include your place of employment, where your currently reside and your home location. It will include your personal photograph or resemblance. Your social media posts should be adjusted so everyone can see your work, if you use Facebook or other networks for family and personal purposes too, you can adjust your posts.

Goodwill ambassadors working with Globcal International are encouraged to keep a public figure profile that provides a transparent curriculum vitae of their life's work, and expect that all others responsible for handling funds derived through donations, philanthropy, or other bequests do the same if they work with non-governmental organizations (NGO)s, with government, foundations, or with corporations. Transparency best practices start with the person working within the NGO or corporation not under the political protection of a corporate body and reputation.

There are a great number of other organizations, corporations, and Internet social entrepreneurs that are jumping on the bandwagon to take advantage of the 176 trillion dollars being spent by the World Bank to realize the SDGs over the next 15 years to create "the World We Want." Many players are very skeptical because they know that there is too much work involved of value from our former social generation that needs to be adapted so the matrix or system does not come tumbling down upon itself; so it may be some time before we fully understand how these 17 goals will be pursued and realized.

Best Practices and Business

Using the Internet, organizations like Globcal International, the Rand Corporation, the Council on Foreign Relations and other think tanks (public policy institutes) are examining and analyzing the world playing field with the advent of the UN's new Global Goals and Post-2015 Agenda we are prepared to adapt and understand a global rule of law involving ecological integrity with other nations and as it seems corporations. 

Directly ahead we can expect to see a great degree of sovereign, national, and corporate imperial policy manipulation to maintain control and ties over land, mining, and exploitable natural resource interests. Utilizing the ideals of best practices and transparency (as stipulated) corporations and non-governmental organizations established under the jurisdictional laws of the United States of America will have both the most to gain and most to lose when it comes time to adapt, beginning now to the Post-2015 Agenda.

Transparency is the Key

It is our understanding as advocates of goodwill, the Global Goals, fair-globalization, and social reform will greatly depend on the social media based on the design and development integrity involving Internet RDFa, those who operate quietly in the shadows as unknown or global corporate citizens will be required step-up and show themselves so that other non-corporate global citizens can believe in them and trust them. Be understood without the corporate veil, people trust people not corporations, it would be unnatural to trust a non-human corporate person. With the Global Goals the system of trusting governments, corporations, and non-profits became much more difficult or challenging for everyone involved, but much better too!

Monday, June 1, 2009

Facebook, Internet, and Public Diplomacy

Source: Council on Foreign Relations | Lee Hudson Teslik, Associate Editor, CFR.org

Interviewed by the Council on Foreign Relations, Facebook’s vice president of global communications Elliott Schrage outlines a strategy for governments seeking to incorporate online social networking into their public diplomacy efforts.

Here is an extract from the interview:

If we’re looking at public diplomacy efforts, how should governments structure the way they are thinking about Facebook and other sites like it?

It’s much too narrow to view this through the prism of advertising. This is really about communications and outreach. So the question is, how do you build an audience? How do you establish a community of interests? That’s as true for the maker of laundry detergent as it is for someone who has a stimulus package for economic growth.

The question is: How do you create a community, and how do you build and nurture a community? To some extent, Facebook and the tools associated with it are incredibly valuable, perhaps even more valuable for people who have clear messages or clear issues that they want to address. Sure, advertising is one mechanism, but really what it’s about is communicating a message, finding a community, and building that community, engaging that community. So, do I see Facebook as being an incredibly valuable tool for public diplomacy? Absolutely.

Some of the most interesting uses of Facebook have been for the purpose of social action, which is essentially political action, whether it’s an extraordinary rallying of support by the Colombian community around the world to protest the terrorist activities of FARC–the Colombian militants–or whether it’s students protesting bank fees and bank charges in Great Britain, or whether it’s the Obama presidential campaign generating almost six million supporters on Facebook as a means of communicating his policies, his positions, and his campaign activities.

The State Department is now Twittering. From an outreach perspective, it seems like there’s a problem, or at least a limitation, for governments wanting to use these sorts of social networking technologies, because the people signing up for their feeds or their fan pages are going to be the people who want to be hearing that government’s message anyway.

The question is, what are the public diplomacy messages? If the messages are “we care about the rights of women,” and there are actions being taken either in a particular country or around the world, there are people who care about that who will want to learn that information. And if that information feeds into their stream, or their “news feed,” that information will be shared with their friends. And some of their friends will find that information interesting and they’ll want to sign up. The viral nature of communication through Facebook is, if anything, enhanced by thoughtful public diplomacy–if it’s thoughtful and if it really connects with an audience.

The challenge is, how do we move the dialogue away from a government-to-government dialogue, and more toward engaging citizens on the ground. I don’t think the United States has a particularly strong track record of doing that successfully. But I would say, based on my conversations with people in the new administration, they have a sensitivity to these issues and to [social media] as a priority like no other administration has had certainly since the dawn of the Internet era. So you’re going to see much more innovation, much more creativity. We have not yet designed the Internet equivalent, or the social networking equivalent, of Voice of America [the official radio and television broadcasting service of the U.S. government]. Voice of America was, for its time, an incredibly powerful tool. Incredibly powerful. But we have not yet come up with the tools and techniques for the social networking era that engage people in a way that the Voice of America really couldn’t, because it was constrained by being a one-way media.

Wednesday, March 4, 2009

Manage your Online Obligations by Creating a Personal Dashboard

Once you have started out on the Internet to establish social, personal, and professional profiles to market yourself, disseminate information, publish articles, sell services, communicate with your friends, or do anything else at all; you need to have a way to keep track of your profiles, email accounts, bookmarks, shared links, online résumés, advertisements, traffic, classifieds, auctions, search agents and other registered accounts.

I said in my article yesterday, "There are approximately 10 sites that I visit daily and depend on them to be able to serve my clients" well I was off a bit there are actually 14. I manage these fourteen sites through bookmarks using Mozilla Firefox because the browser lets you create a tabbed bookmark bar within the browser that is always visible; but for the sites I browse and market products on, maintain profiles within, and receive offers that I signed up for I created a visual interface. Bookmarks just don't cut it, my bookmark file always seems to get out of hand, it was then then I created an interface or 'weekly dashboard' of sites on which I am registered on and placed it online and created password access, sure it takes a little html knowledge but it works really well and I am always able to keep up with correspondence and everyone contacting me.

I found that it is really embarrassing if someone tries to reach you and they send you repeated messages or emails and you tell them months later when they finally contact you that you never got the email or message. What is even worse is if you have email and fail to respond when sincere people who admire your work try to come in contact with you and you throw them in the category of spammers or trash their message without ever having read it. They could be students, potential business associates, or well wishers that really need your acknowledgment. Perhaps the only solution is to hire an email screener, so that's what I did.

I frequently have tried to contact top executives and CEO's with sincere requests to communicate and have almost always had to resort to picking up the telephone finding out who their secretary was and then contacting the secretary in order to contact the particular person. Let's face it, many of today's CEO's, corporate board members, and chairs of corporations, foundations and start-ups are just too important and too busy to communicate with their peers online, it's obvious from my experience that those who do have email accounts don't read their messages, or don't have time to share with regular people or mid-level executives that are trying to make their way up the professional ladder.

In my opinion having a published email account or profile online for people to contact you that you have no intent of responding to or maintaining is unethical, lacks professionalism, it's a fault of respect, and it is improper according to protocol standards. There must be a solution, sure you can filter emails and profile information to find what is important and filter out what is unimportant as spam; but it is most important to all professionals to be respected and demonstrate integrity and to do that you MUST be responsive to your peers and constituents. Failing to be responsive to clients and constituents is a disgrace.

I noticed on Facebook there are some groups of top Web 2.0 founders who together are trying to create a solution for social network management by getting all the social networks in one place, Power.com created a solution for a few, but they are pushing offers and prizes too much, I always suspect spam and stupidity from those who offer their members money and prizes. I use Digsby too, but their little green guy upsets me for some reason, I use it anyway though for a certain amount of time each day. Someone really needs to develop an integral solution.

My personal 'Conexion Globcal' solution involves a combination of email filters, employing a person as an email screener in addition to my secretary, frequent visits to 14 bookmarks, and using the personal online interface I created once a week; the result is I never miss an important email or contact, I am able to maintain my professional integrity, and never violate good practice protocol, it's more than I can say for some of my peers. I am considering now whether or not I should further develop my personal dashboard as a product for development like a piece of software or a browser extension, and often wonder also if a management solution already exists that may have escaped my notice. Perhaps nothing can replace good training, ethics, hard work, dedication, and an integral business model.

Now that I work as an Ambassador at XING for the country of Venezuela and as a moderator for XING Caracas it is more important now than ever to be a good communicator and to be highly responsive to a large group of people.

Those reading this article that wish to contact me should do so on XING: a network for professionals and business or on Facebook. Just to let you know I do not communicate with people that do not have an online profile, photograph, or those who use photographs of other people to represent themselves.

Tuesday, March 3, 2009

Four Essential Network Types for Good Communication

There are four essential types of networks that internet users should be on to communicate well when they are online. If you do not have at least one account on each type of network you are hiding from something, not a very good Internet user, close to becoming a hermit, or just starting out.

People who are competing in this fierce world need to communicate with their peers, they need to be responsive to their constituents, and they need to share their abilities with others as a matter of goodwill in order to; in turn be good netizens.

There are literally hundreds and hundreds of social network sites online today, some are better than others, some are necessary, some are specialty networks, and others are just emerging. I am on most of them and really have not found a use for some of them yet, but I am trudging on and trying to complete my profiles to strengthen my social media brand. There are approximately 10 sites that I visit daily and depend on them to be able to serve my clients, all of my 32 clients I currently maintain are online except one and even he is trying to learn enough about the internet to be able to use it well.

To be a good communicator you have to participate in the communication that is taking place. For the purpose of this article we are talking about being visible to others who are participating in the communication that is taking place on the Internet. We must be present in order to communicate and we have to be responsive to communicate.

Herein I define four basic social networking types as presence networking, professional networking, share networking, and passive display networking. Some networks have more than you need or want and can divert your attention from your online purpose, so be careful. Many networks can serve multiple purposes now because they have evolved from their original purpose into something more.

To have an online presence today you need to participate in presence networking with friends. The networks that promote this type of networking include Facebook, MySpace, Friendster, Hi5 and several others. Facebook seems to be the best and I have not found much use for the others, but I maintain minor or incomplete profiles on them just so users can contact me I hope someday to be able to complete those profiles but that may not happen unless Obama adds a few hours to the clock. My daughter who is in high school prefers MySpace, as do many under the age of 18, my son who is in college prefers Facebook.

Just about everyone I am doing business with also uses a professional network for business networking purposes. Here in Venezuela, I became the number one social networker using this type of network and in December shortly thereafter I was appointed the Ambassador for one of them. These types of networks let you post and display your professional credentials, your CV, seek employment, and network with others in your professional field. They are excellent networks for creating your professional identity as well; they include XING formerly known as OpenBC, ecademy, LinkedIn and several others. I became the number one networker in Venezuela on ecademy in August of 2008, and became the Ambassador in Venezuela for XING in late December. I became especially fond of XING because they purchased econozco and neurona which were dominant professional networks in Latin America, being in Caracas it makes sense; also with the economy going into a dive I further thought it would be good to be connected in Germany where XING is based. XING is also attractive because they merged with Social|Median in December which has a large US market share and very innovative technologies which will be incorporated soon by the Social|Median founder Jason Goldberg who became known as one of the brightest social network developers in the world in 2008 and now he is also vice-president at XING. LinkedIn was always a little harder to use in my opinion and some of the groups there spam a lot by posting ads like "connect with me I accept contacts," but I maintain a profile there as well to be more connective with US networkers and potential clients.

I consider share networking a good way to connect with people that have similar interests and likes some of these networks include Digg, StumbleUpon, Delicious, and quite a few others like Social|Median who have taken this type of social media to another level by associating and incorporating "twitter".

Passive display networking has been around since the emergence of the Internet, it is simply the posting of a profile with contact information online using a personal home page. If you use your old website well and integrate it with the other social media sites you can get a pretty good rank on Google and with other search engines. Use of a personal home page should be well written using the latest html or xhtml language. If you need help with this consult one of the many resources on the Internet, I personally use several editors depending on my mood but I am especially partial to HTML-Kit.

I included two links to Wikipedia and another new site below for further reference and your personal exploration. I hope this article gives my clients and group members for March a good start with establishing their social network presence. I'll be back with my formal article on ethics and good practices in the next few days and perhaps another article tomorrow. Until then, Ciao from Caracas!

Information that may help you.

Wikipedia: What is a Social Network?
Wikipedia: List of Social Network Websites
New Website Social Network List